When it comes to online marketing through Facebook, having your own profile page isn’t enough if you want to be successful in selling the products and services that you’re offering. Instead of creating a profile page that has a lot of limitations, opt instead for a fan page.
A lot of people on Facebook have created their own fan pages ever since Pages was launched by the website developers in November 2007. Just about everyone, from businesses to celebrities
to even the average Joe has created their own fan pages in order to interact more with people. It’s actually easy to see why, considering that these fan pages offer the following benefits:
The possibility of going viral. One reason why Facebook allows you to get a lot of mileage through viral marketing is because of fan pages. A person who “Likes” a fan page will automatically make all of the people in his or her network know that he or she has become a fan of a certain page, which can then entice them to check such page out, which can lead to them becoming followers of the page themselves. There is no limit to the number of fans a fan page can get (as opposed
to a personal profile page), which means you can literally have millions of people following you.
Easy way of sharing information. The fan page allows you to send information to literally thousands of people with just a click of a button. You can give them information about new products, special events, and other such information to make your brand more appealing to your audience.
Provides a field where the company and the consumers can interact. As marketing experts know, the key to getting people to purchase a product is not only to make them see just how it can help them and make their lives better, but also to build a relationship with your audience so they will know that you as the manufacturer or a marketer is someone who is trustworthy and reliable who won’t fool them into buying duds. Facebook allows you to do this by providing you with an avenue to interact with your audience, giving both parties the option to ask questions and get answers.
Adds legitimacy. Facebook fan pages add legitimacy to your company, as it can provide your audience with more information about what your company and your products are all about. Furthermore, the possibility of seeing their acquaintances actually following your fan page can make people more inclined to be followers themselves, since someone they know and trust is effectively promoting the page to them.
Customizability. A Facebook fan page can be customized to make it look more appealing and stand out from all of the other pages on the social networking website.
Cost-effective. Getting a fan page won’t actually cost you a penny ! but it can lead you to increasing your revenue if used correctly.