5 Email Techniques You Can Try Today

Technique #1: Prepare to compete.

The first and most important piece of information that you need to have permanently implanted in your brain is that you are not sending email to email addresses. You are sending email to real, live human beings. These humans that will receive your email are much like yourself. They all are busy people who weren’t sitting there with baited breath waiting for your marketing email message to arrive in their empty inboxes.

Technique #2: Answer the ‘what’s in it for me’ question.

You’ve got 50 words, tops, to answer that question. You must give the recipients of your marketing emails a very good and substantial reason for taking their valuable time to see what it is that you have to say to them in your marketing email.

Technique #3: Don’t promise more than you can deliver.

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Don’t be overly zealous in your subject line. You can’t deliver world peace, so don’t make a promise that you can’t keep. Keep it real. Keep it on point.

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Technique #4: Study newspaper headlines.

Newspapers have headline writing down to a fine art. Pick up your local newspaper and note how headlines are written. Pay attention to the ones that grab your attention.

Technique #5: Don’t practice recycling.

That may not sound very environmentally friendly but we aren’t talking about plastics or paper;  we are talking about marketing email subject lines.

Just because a subject line that you used last month was effective, it doesn’t mean that you can simply change a word or two and recycle it.

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5 Ways to Get a Flood of Targeted Visitors

ant to get targeted traffic to your site but not getting the ways to achieve traffic. Read here to get ways on how to get targeted traffic to your site.

Traffic is the most essential thing to a successful e-commerce business. Every book you will find about internet marketing would always include the importance of generating traffic.

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If you are reading this article, I am sure you already have a site and you are not getting enough traffic that you’re supposed to be getting.

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To help you out in generating more traffic for your site, here are some ways to get a flood of targeted traffic.

1. Link exchange with similar sites :
Link exchange with similar sites is a great way to increase traffic to your site because both sites get benefited. The more you exchange links with different sites, the more traffic you’ll get. One thing you should remember that always exchange links with compatible sites not competitor sites.

2. Write Articles and submit to article directories :
This is a sure and proven method for targeted traffic. Writing articles and submitting to article directories can give massive exposure to your site. Not only your site’s page rank and search engine ranking will increase, you will also become as an expert in your field. You can write articles yourself or get it written by freelance writers for a small fee.

3. Start your own Newsletter :
If you want life time traffic to you site, it’s time to start your own newsletter. It’s a proven fact that only 5% visitors buy from any site at first visit. If you get them in your opt in list, you can follow up with valuable content and they will come back again and again to your site.

4. Participate in Online Communities and Forums :
Forums and online communities can became huge source of traffic to your site. It requires only your time and nothing else. All you have to do is sharing your knowledge and expertise. It’ll also build your reputation as an expert and people always want to work with experts.

5. Viral Marketing :
Viral marketing is the fastest way of getting traffic. Do you know what the reason behind the grand success of Hotmail is? It’s viral marketing.

Viral marketing allows you to spread the word about your company and product without any costs or low costs only. You can create a short report or tiny software and allow others to pass it to their friends and relatives. You can also attach your link to a funny video or entertaining game.

Just follow these simple and easy to follow tips and get your site flooded with traffic. Not only traffic but better say targeted traffic which really want to buy your product as they need it.

5 Email Flaws Exposed

Keep your marketing email short.

The attention span of the average computer user is extremely short. We have become an impatient nation. We want instant gratification as well as instant information. We do not want to bored with a lot of tediousness. Your mantra as you compose the body of a marketing email should be “Just the facts!” . Each one should be stated as brief as possible and they should be bulleted.

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All sentences should be short, simple sentences.

Do not use run-on sentences that present more than one idea. The paragraphs should also be very short. One sentence paragraphs are fine. Two sentence paragraphs are about the maximum.

Avoid the use of all capital letters.

All capital letters are the email equivalent of real world shouting or yelling and nobody likes to be yelled at. Not only is it rude, it is ineffective. You’ve no doubt seen televsion commercials that are made by the owners of the businesses being advertised. You know the ones….’Honest Joe’s Used Car Lot’. Honest Joe seems to think that if he yells loud enough, somebody will believe him.

It is fair to compare marketing email messages that have a lot of sentences that are all capital letters to an ‘Honest Joe’ television commercial. They are equally rude and equally ineffective. The one gets muted and the other gets deleted.

Go easy on the exclamation marks.

One exclamation mark says that the sentence is emphatic. The use of several at the end of a sentence either means the sender hit the key too many times or he is yelling at the recipient. Neither is good.
A single exclamation point is a good thing. It indicates that an important point is being made in the preceding sentence. The use of many exclamation points negates the value of one exclamation point. Many exclamation points do not make the preceding statement more emphatic. They actually make is less emphatic.

Use bullet points.

Bulleted points make it easy for the recipients of your marketing email to pick out important facts. Remember that short attention span? They will look at the bulleted points and then decide whether to read the rest of your message.

Spelling and grammar usage counts!

Check it carefully and remember not to stake your reputation on your spell check program.